We are delighted to launch our new branding with a new logo and web site.
Following recommendations from a strategic review of the Trust, one element was to review and refresh our branding to ensure that there was consistency across all our marketing communications and that the brand truly reflected the Trust’s objectives to permanently protect the natural beauty and historic places of our Island in the 21st Century.
With the help of Julia Eynon, Director of Sales, Marketing & Corporate Communications at Indigo Lighthouse Group and her team, the new re-branding project and design for the Trust was born.
An integral part of the project was to review and develop a new logo. Inspired by the Oak leaf of our sister organisation, the Elm leaf was chosen as it projects the value of safeguarding heritage at risk, whilst being instantly recognisable, contemporary and flexible for application across a wide range of media. The Elm leaf remains distinctly Jersey with its lobed leaf pattern, whilst equally conveying the location of our headquarters.
As well as a new type face, letter heads and compliment slips we will be introducing a new colour palette with our Primary colours being “Olive” “Purple” and “Dark Grey”
It will naturally take some time to roll out our new branding across our differing communication channels. But we hope that our members will like the look and feel of our new branding as it evolves over the next year.
We would like to say a very big “Thank You” to Julia Eynon, Jonathan Harbourne and Nuno Lopes for their support in developing our new branding and Mark Leonard, Kevin Brace and Tony Gray for sharing with us some of their fantastic photography for our new web site.